Ask any person on the street which industry earns New Zealand the most amount of money and 9 times out of 10 you are bound to hear ‘Dairy’. However a little known fact is that the dairy industry is second to the tourism industry in terms of earning foreign exchange.

In 2007, international tourists spent $8.8billion(1) on our shores. During the same time we exported $7.3billion(1) worth of dairy products. So if international tourists are so important to our economy, what does its future hold with the cost of air travel increasing and the need to reduce carbon emissions?

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